The Erb/Steelman Team with RE/MAX of Cherry Creek contacted us to have their logo revamped. They had been using their previous logo for a time and wanted our help to update the look to something that speaks to the refined quality of service that they as a team offer to their clients in a modern marketplace. We were happy to assist them in this endeavor.

Working closely with the team, we explored options for the logo that included everything from revamped versions of their current lockup to luxury and neomodernist approaches to the design. After spending some time exploring a couple of refinements of the concepts, the team decided to go for a more modern luxury approach to their branding.


Logo Redesign


The Erb/Steelman Team

What We Did

Graphic Design

Refreshing the

Erb/Steelman Team


Exploring a variety

of approaches to

the new logo…